Email: brent@ezdotcom.com
Portfolio Website: www.ezdotcom.com

Goal
Senior-Level Product Management and Product Marketing Executive Seeking Software Companies Facing Rapid Growth or Requiring Turn-Around Leadership

Overview
An accomplished marketing executive with expertise in traditional software and web-based product definition, life-cycle management, and positioning. Extensive experience in developing, managing, and optimizing partner channels, including both domestic and international Fortune 100 partners. An exceptional leader who possesses strong communication and mentoring skills, with the ability to adapt messages for specific audiences, including engineers, senior management, analysts, customers, and employees. A proven track record of consistently surpassing revenue, bookings, and subscriber forecasts.

Professional Experience
Job Title: Senior Director Consumer Product Management
Company: Consumer Division, Trend Micro Inc.
Location: Cupertino, CA

Aggressively recruited to assist Trend Micro, Inc. manage and optimize its consumer relationship with Dell and Microsoft.

• Managed the consumer security industry’s first Vista compatible security client
• Developed a re-architect plan to develop a product delivery platform to support partner implementation, seamless product updates/upgrades, and a version-less subscription fulfillment model.
• Designed and implemented TrendProtect^TM, a free browser plug-in that identifies suspect URLS returned within Google and Yahoo! searches
• Increased trial-to-paid conversion rates from 6% to 15% by optimizing trial-to-paid partner marketing programs.
• Designed and implemented optimized partner renewal marketing programs.

Promoted to manage a team of 20 product management professionals responsible for the global management and positioning of a $500 M portfolio of consumer security products and services. Reporting directly to the Executive Vice President of McAfee Consumer, the product and partner management team was responsible for product strategy, definition, release operations and partner program implementations for PC OEM, ISP, and retail partners.

• Increased global annual revenues from $80 M to $500 M and global net-new subscribers from 2 M to 15 M.
• Successfully managed over 75 product releases, including several first time products and international markets.
• Spearheaded the complete overhaul and revitalization of the Product Management team, including targeted hiring, formal training, and establishing the team as ‘the’ business owners within the business unit.
• Established Partner Management team to manage, standardize, and customize more than 75 global partner implementations, including Tier One partners such as Dell, AOL, Microsoft, Comcast, NEC, Terra, and Rogers.
• Established Platform and Release Operations team to manage the McAfee e-commerce platform as a product and manage other go-to-market tasks such as localization, retail release plans, technology-driven marketing programs, and the production of collateral and sales tools.
• Standardized internal processes across three teams, including the introduction of a shared Intranet and the web-based automation of several request and approval processes.
• Improved product quality by reducing support calls by 25%, developing a set of common UI standards, and closing the feature gap with major competitors.
• Co-established cross-functional matrix teams to mange the product life-cycle process for each product.
• Designed and implemented a product registration process that increased OEM trial registrations by 35% and retail product registrations by 150%, resulting in 12 M registered trials, 5 M trial-to-paid conversions (~$50 M in revenues), 5 M point-of-sale registrations, and 5 M retail product registrations.
• Developed a “sales cookbook” that included product presentations, implementation options, white papers and web-based modeling tools to assist the sales team with presenting various partner implementation options.
• Acquired and re-branded SpamKillerTM, a market leading anti-spam application, in Q2 2001. The acquisition realized sales of 50,000 units and revenue of $2M in the first two quarters of availability, immediately surpassing its purchase price by 3X.

Job Title: Producer – Responsys.com Web Site
Company: Responsys.com
Location: Palo Alto, CA

Consulting Experience

Company: Secure Computing

• Implemented and optimized a web-based sales lead generation program. Program has generated over 2,000 sales leads in less than 2 months.
• Developed and implemented a partner marketing plan to assist channel partners develop new leads
• Recommended SEO improvement plan to improve organic search engine placement
• Recommended and implemented a third party lead generation tool (LeadLander.com) to assist sales identify and track leads through campaign life cycles and search engine arrival.
• Currently reviewing hosted web-analytic alternatives.

• Successfully launched two ecommerce websites, one a discount pet supply business the other a wholesaler of custom dog t-shirts (www.PetSquared.com and www.HairyGrandkids.com)
• Lead programmer for both sites
• Implemented search engine optimization programs, including Google SiteMap, Google Analytics, Google AdWord and Yahoo! Overture campaigns, page format and content optimization, and referral link programs.
• Established automated email marketing programs, including newsletter, and send-to-a-friend emails.
• Created BackHome, a web-based pet recovery program – over 300 registered pets.

• Developed a web-based content management “backoffice” to allow traditional artists market their work over the Internet without knowledge of HTML
• Includes built-in search engine optimization features, opt-in newsletter subscription management, page creation wizard, file upload, and viral marketing features
• Example web-site – www.rantar.com

• Created buyer and user personas.
• Developed an ROI spreadsheet to assist sales to overcome buyer resistance.
• Re-positioned Sxip Access appliance from “ease-of-use” to a network “risk mitigation” solution.
• Recommended road map priorities, including prioritizing support related issues versus product enhancements.

Education
University of British Columbia - Emily Carr Institute of Art and Design, Vancouver, BC
Certificate in Multimedia Studies
Completed - March 1998

University of British Columbia, Vancouver, BC
Bachelor of Science - Cellular Biology
Completed - March 1987